10 steps to begin a beauty business in aesthetics

The beauty and aesthetics industry is booming—and if you’ve ever dreamed of launching your own business in this space, now is the perfect time. Whether you're passionate about skincare, injectables, laser, or brows, here’s a 10-step roadmap to help you start strong.

1. Choose your niche

Decide what services you want to offer—skin care treatments, injectables, laser hair removal, brows, or a combination. Your niche will help shape your branding, training, and equipment needs.

2. Get certified

Invest in quality education. We offer in-depth programs in medical aesthetics, injectables, laser, and skincare to ensure you're certified and confident in your skills.

3. Understand local regulations

Check your province or region’s licensing and legal requirements for offering aesthetic services. These may vary depending on your services (especially for injectables or laser).

4. Write a simple business plan

Outline your vision, services, pricing, target market, and start-up costs. Even a short one-page plan can help keep you focused and financially realistic.

5. Pick a business name and register it

Choose a name that reflects your services and is easy to remember. Register your business and secure a domain name for your website and email.

6. Secure insurance

Liability insurance is a must, especially for medical aesthetics. It protects you, your business, and your clients.

7. Create a safe and inviting space

Whether you're working from home, renting a room, or opening a studio, make sure your treatment space is clean, professional, and aligned with health standards.

8. Build a brand and online presence

Start your Instagram, create a simple website, and showcase your results, testimonials, and personality. Consistency is key for trust and visibility.

9. Start with friends & referrals

Offer discounted treatments to friends or models to build your portfolio and gather before/after photos and reviews.

10. Continue learning

Aesthetics is an evolving field. Keep investing in advanced training, new techniques, and marketing knowledge to grow your business confidently.

Your journey to becoming a beauty business owner starts with the right education. At Chellsey Institute, we equip future professionals with hands-on training, industry insight, and the confidence needed to thrive. Take the first step toward your dream career—enroll today and build a business you're proud of.

👉 Check out our courses here: https://www.chellseyinstitute.ca/programs/diplomas