How Hairstyling grads can build a client base from day one
Graduating from hairstyling school is a major accomplishment, but now comes the real challenge: building your client base. The good news? You don’t need years of experience or a massive following to start attracting clients. With the right strategy and mindset, you can begin growing your business from day one.
Here’s how to get started:
1. 📸 Showcase Your Work Consistently
Clients want to see what you can do. Start building a portfolio right away, even with models or classmates. Take clean before-and-after photos, post them on Instagram or TikTok, and add short captions explaining what you did (cut, color, style). Make your profile your visual resume.
Pro tip: Use local hashtags and geotags (e.g., #MississaugaStylist, #TorontoHair, #GTAHairstylist) so clients in your area can find you.
2. 👥 Start With Your Inner Circle
Your friends, family, classmates, and even instructors are your first fans. Offer them discounted or free services in exchange for referrals, testimonials, or social media tags. Happy clients become your best marketers.
“Bring a friend and get 20% off your next visit.” Simple incentives like this go a long way.
3. 💬 Ask for Reviews and Referrals
Once someone sits in your chair, ask for honest feedback—and kindly request a Google review or Instagram tag. Social proof is powerful. Display reviews on your website or booking page to build trust with new visitors.
4. 📍 Partner With Local Businesses
Reach out to makeup artists, nail techs, photographers, or event planners in your area. Offer to collaborate on styled shoots or bridal projects. These partnerships help you tap into each other’s client networks.
5. 📅 Encourage Rebooking Immediately
Before a client leaves, suggest a time for their next visit. Explain the ideal timing for maintenance based on their cut or color. Rebooking is key to client retention and helps fill your calendar consistently.
6. 🎓 Keep Learning and Evolving
Stay ahead by mastering trending techniques (balayage, textured cuts, men’s fades, etc.) and attending workshops or short courses. Clients are more likely to trust a stylist who’s always leveling up.
Ready to Build Your Career?
At Chellsey Institute of Beauty & Health, our hairstyling programs are designed to help you succeed in real-world settings—from hands-on training to business-building advice.