How the beauty industry in Canada is changing in 2025
New trends, new clients, and new opportunities for beauty professionals.
The beauty industry in Canada is undergoing a major transformation in 2025. With rapid growth, new technologies, and evolving consumer expectations, professionals in aesthetics, hairstyling, and injectables are seeing more opportunities—and higher standards—than ever before.
Whether you're already in the industry or just starting your journey, here’s what you need to know.
1. Preventative & Personalized treatments are booming
Preventative aesthetics continues to rise, with more millennials and Gen Z clients opting for early treatments like neuromodulators and microneedling to delay signs of aging.
📊 62% of Canadian clients aged 25–35 say they are interested in preventative skincare and injectables (Statista, 2025).
Custom, client-centered plans—based on skin type, age, and lifestyle—are replacing one-size-fits-all approaches.
2. Certification is no longer optional
With the rise of medical aesthetics, clients are seeking qualified professionals they can trust. Certification is now a baseline requirement for most positions.
📈 The Canadian aesthetic medicine market is projected to reach $3.5 billion by 2027, with demand for licensed injectors and skin specialists growing by 8% annually (IBISWorld, 2025).
More than ever, formal education and hands-on training set professionals apart in a crowded field.
3. Beauty meets wellness
Today’s clients want more than just results—they want to feel better. Treatments that combine relaxation with results (like facials, scalp therapy, and lymphatic massage) are in high demand.
💬 74% of Canadians say wellness is a key factor in choosing beauty services (Canadian Spa & Wellness Survey, 2024).
4. Inclusive services are a must
Clients expect professionals to work with all skin tones, hair types, and genders. Training programs and clinics are adapting to ensure everyone receives personalized, respectful care.
Your career in beauty starts here
Whether you want to become a skincare expert, hairstylist, or aesthetic injector, 2025 is the perfect time to get started.
👉 Explore Our Diploma and Certificate Programs and prepare for a successful career in Canada’s evolving beauty industry.