Patient Photography Consent Rules: Do’s & Don’ts

Protecting clients while documenting your work.

Photography is an important part of modern aesthetic practice. Before-and-after photos not only showcase results but also serve as valuable clinical records. However, patient photography must always follow strict consent and privacy rules. Here are the essential do’s and don’ts.

✅ Do’s

1. Get Written Consent
 Always use a signed consent form before taking photos. Verbal permission is not enough. The form should clearly state how the images will be used (e.g., medical records, education, marketing).

2. Explain Usage Clearly
 Be transparent. Clients should understand whether their photos will be kept private in their file or shared on social media, websites, or educational materials.

3. Protect Privacy
 Whenever possible, remove identifying features. Crop or blur faces, tattoos, or personal details if the images are for marketing.

4. Store Securely
 Treat patient photos like medical records. Store them in password-protected systems with restricted access.

❌ Don’ts

1. Don’t Take Photos Without Consent
 Even if a client agrees verbally, never snap a quick “before” or “after” without proper documentation. This can lead to serious liability issues.

2. Don’t Alter or Edit Results
 Editing photos to exaggerate results is unethical and misleading. Keep images true to the outcome.

3. Don’t Share Casually
 Never send patient photos over unsecured apps, personal emails, or social media chats. Always use secure systems approved for medical use.

4. Don’t Pressure Clients
 Consent must be voluntary. If a client is uncomfortable with photography, respect their decision and do not push for it.

Building Trust Through Transparency

Clear communication about photography not only keeps you legally compliant but also builds client trust. Clients who know their privacy is respected are more likely to feel confident in your care.

At Chellsey Institute, our Injectables Training Programs and aesthetics courses teach not just clinical techniques but also professional practices—including how to handle photography and consent with care.

By following these do’s and don’ts, you can showcase your work ethically, protect client privacy, and strengthen your professional reputation.